Boje joins Gaming Laboratories International

Gaming Laboratories International has welcomed experienced gaming industry icon James Boje as chief operating officer EMEA.

Boje brings more than 35 years of gaming and hospitality experience to GLI’s clients. In this changing time for gaming and the world, he further increases GLI EMEA’s abilities to give clients the confidence and critical local insight needed to explore new markets.

As COO, his primary focus will be GLI’s ongoing drive of efficiency and innovation across departments, continuing the company’s employee engagement culture, and providing outstanding customer experience while leading the engineering teams across EMEA.

GLI managing director EMEA Martin Britton said: “I am very pleased to welcome James to the team. His leadership and gaming knowledge will make a significant contribution to the overall experience within GLI and with our customers. He has been a key driving force in his previous roles with his enthusiasm, skill and professionalism, which he now brings to GLI.”

Boje said: “I am truly elated to be joining GLI as chief operating officer, to be both leading and working with the EMEA team, where together we can further enhance the customer experience with a collaborative hands-on approach.”

Boje has a proven record of success in developing a culture of engagement focusing on outstanding employee and customer experiences. His areas of expertise include new market initiatives, workflow re-engineering and sales and marketing development, as well as strategic planning and execution.

Before joining GLI, he was managing director EMEA for Aristocrat Technologies Europe, where he successfully addressed critical and significant growth across the EMEA region, increasing revenue and positioning the company as a dominant player in the competitive EMEA landscape.

Previously, he held senior leadership roles with IGT Europe and Africa, where he spent 12 years growing the business and increasing services.