Blueprint, part of Gauselmann Group, has signed a deal to further the UK footprint of NetEnt.
The deal means that Blueprint will launch the NetEnt portfolios of slots across its network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the UK.
The agreement is a five-year deal and the first games will be launched in the first half of next year.
Matt Cole, managing director of Blueprint, said: “The ability to offer our customers and players content from online market leaders Netent is a massive win for our company, we are delighted to be working closely together on offering Blueprint customers a truly compelling variety of market leading content.”
Andy Whitworth, chief strategy officer at NetEnt, said: “This is a landmark deal for the Netent Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”