BetUK has announced an exclusive sponsorship deal with Arena Racing Company (ARC), the owners and operators of four of the six all-weather horse racing courses in the UK.
The online betting operator, part of LeoVegas group, has secured the multi-year sponsorship rights to marathon, middle distance, and sprint races staged during winter meetings at the four ARC-owned racetracks of Southwell, Wolverhampton, Lingfield Park, and Newcastle.
The sponsorship deal is for an initial three-year period. It will see BetUK occupy advertising space across 600 races, in addition to naming rights.
Chris Welch, chief commercial officer at LeoVegas Group, said: “As this is our first major racing sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand. Racing punters are already enjoying over 40,000 live-streamed races from around the world on our site and we are sure this high-profile sponsorship will further cement BetUK as a punters’ favourite.”
The first meeting gets underway at Newcastle Racecourse, UK, during the afternoon of October 18, 2022.