Stats Perform and Sporting Solutions’ Betting Innovation Centre have unveiled a new product that aims to enhance the bettors experience with player props and same-game betting options.
Opta BetBuilder Plus features Opta-powered markets, like player shots on target and goalkeeper saves, which are available for a broad range of global football competitions. It is the only major betbuilder product to utilise Stats Perform’s Opta player statistics.
The company said the product fills key gaps that have held back the growth of football betting “by connecting sharp pricing with contextual front-end Opta stats, in-play as well as pre-game, delivered in multiple formats including singles, pre-combined multis, a betbuilder API and hosted betbuilder UI.”
Shane Gannon, SVP Betting at Stats Perform, said: “Opta BetBuilder Plus creates dream experiences for bettors and operators and will set a benchmark for the future of betbuilder products. It perfectly combines the best of Sporting Solutions and Stats Perform: elite modelling and trading expertise, uniquely deep player data, product expertise and the world-renowned Opta brand.”
CEO of Sporting Solutions, Andy Wright, said: “Since announcing the Betting Innovation Centre, operators have been asking for player proposition prices like shots to be available at scale in betbuilders and same-game products, in-play as well as pre-game, to make football betting more entertaining for their users.
“They also want their traders to have genuine confidence in the player proposition pricing, so they can keep more markets open longer, for more games, and be creative with their boosts and promotions. That’s a large part of the unique value we’re bringing.”