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Lotteri-og stiftelsestilsynet (Lotteritilsynet), Norwey’s lottery regulator, has launched a new responsible gambling campaign. The campaign will highlight the risks of problem gambling and encourage players to only gamble with licensed operators.

“If you add everyone around the player who is also affected by the gambling addiction, there are a lot of people; we want to show how brutal and painful gambling addiction is, but also how people can get the best help,” Lotteri-og stiftelsestilsynet director Gunn Merete Paulsen said.

The campaign is based on a study which revealed some 34,000 people in Norway suffer from gambling problems, while a further 88,000 are at risk of developing similar issues.

Lotteritilsynet will highlight in the campaign how problem gambling can have serious mental and financial consequences, which can in turn then affect a player’s spouse, partner, children, other relatives and friends.

The campaign will also look to reinforce the message that players should only gamble via an approved operator. Norwegian gaming monopoly Norsk Tipping is currently the only operator permitted to offer gambling online in the country.

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