Betsoft Gaming and Betsson Group Partner up in Content Distribution Deal

Betsoft Gaming will see its popular games go live across Betsson Group platforms and brands in latest content partnership.

The leaders in the industry: 

Betsoft, a well-known content provider, is one of the leaders in the iGaming industry. Its outstanding reputation and high-quality products delivered to the market aid the company in building a vast network of clients and partners, to whom it offers unparalleled service. It is independently certified and licensed throughout different markets in Europe, Latin America, and South Africa.  

Betsson Group is an industry giant that is famous for its multi-brand business model, customer service, and compelling promotions. This multi-national company has undoubtedly worked its way to a leadership position in the market, starting with a single slot machine in 1963. Today, it employs about 2,000 people from 14 different countries. That makes this company one of the largest European brands within the gaming industry, as well as a leader in responsible gaming behavior.   

The company is listed on the NASDAQ and licensed in many jurisdictions, including Malta, Sweden, and the UK.   

Successes in Store: 

Both industry leaders will surely benefit from this partnership. Betsoft’s popular games, such as Take the Bank, which is part of the famous Take series, Primal Hunt, and Jungle Stripes, will be available to Betsson customers. Various localised and translated games will also be available to Betsson customers.   

An additional in-game tool, Take the Prize, will also satisfy the players and improve engagement across individual games and operator promotions as well. The companies are hoping that this will strengthen the loyalty of their customers.   

Betsoft’s games are highly client-driven and available on mobile. The players can’t wait to see what else this company has in its sleeves for them. So, it seems like this collaboration came at the right time: it will surely help to even more increase its popularity among the players and industry.   

Anastasia Bauer, Head of Account Management at Betsoft Gaming, said: “Betsoft Gaming has built its reputation for high quality slot releases through its constant innovation and pursuit of excellence. Having our products available across all of Betsson Group’s brands is a great opportunity and we are looking forward to developing our relationship further.” 

Paul Malt, Head of Games at Betsson Group, added: “We look to work with content providers who share our commitment to delivering an exciting, innovative and safe gaming experience. Working with Betsoft is a great fit and we anticipate a smooth and positive relationship going forward.”