American football team the Detroit Lions confirmed this week that BetMGM had become the club’s first official sports betting partner.
It will feature fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks and the team broadcast programming, digital marketing assets and in-stadium promotions and signage.
The additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions which features the MGM Grand Detroit Tunnel Club at Ford Field, where the team plays.
BetMGM’s chief marketing officer, Matt Prevost, said: “When we first opened the BetMGM Sports Lounge at the Grand Detroit in March we hoped to develop deep relationships with the state’s top teams. We are the first sports betting partner of the Lions and first to offer its fans access to a variety of best-in-class promotions.