BetMakers kiosks, betting terminals in New Jersey

BetMakers has signed a five-year contract to manage fixed odds terminals and kiosks in New Jersey, US.

The technology group’s rights will see betting on-course at the New Jersey race track in Monmouth Park, using terminals and kiosks. The agreement has been signed between BetMakers DNA Pty and Darby Development, the operator of Monmouth Park together with the New Jersey Thoroughbred Horsemen Association, subject to the necessary regulator approvals.

Dennis Drazin, CEO of Monmouth Park, said: “We have always been forward thinking in the way we approach our business in terms of commercial outcomes and customer experiences, and bringing fixed ddds betting to Monmouth Park for our patrons is another exciting concept to fulfil both of these aims. We believe that under this deal with BetMakers we will bring more people into our venues, which we can benefit from not only by adding an extra revenue stream via fixed odds, but also create more engagement to bring new customers to racing.”

BetMakers CEO Todd Buckingham said:”We believe this will be the first time in the U. that on-course patrons will be able to bet fixed odds on horse racing via betting terminals and at kiosk windows. We believe this will provide Monmouth Park patrons with a truly unique betting experience, and one that will be the future of betting on horse racing in the US market.”

Following a recent announcement by the state of New Jersey Governor to re-open horse racing, Monmouth Park is scheduled to begin racing again July 3. Its biggest race, the US$1m Haskell Stakes, is set for July 18.