BetMakers extends agreement with William Hill

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BetMakers Technology Group has announced that Global Betting Services, a wholly-owned subsidiary of the company, has extended and upgraded its commercial agreement with leading global wagering operator William Hill.

Under the terms of the agreement, BetMakers has been signed as preferred distribution partner and will continue to provide William Hill with existing wagering technology services, including pricing and trading solutions, and also provide additional access to its expanded racing products until December 31, 2022.

The varied terms provide for incremental increases in the fees payable to BetMakers over the extended term and provides BetMakers with the right to supply content to William Hill where it can match or provide a better rate charged on any third party, local or international racing content globally. 

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William Hill director of racing Mark Howarth said: “Over the past two years we have made enormous strides in diversifying our racing content to include products from all over the globe, which was one of our key strategic ambitions.

“This success could not have happened without the excellent collaboration of William Hill Group Trading and BetMakers, who offer an incredible wealth of experience in International racing. This transition has seen William Hill increase its racing content significantly.”

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