On Wednesday, March 3rd, 2021 Betfred Sports who is proudly represented by SCCG Management signs a juicy multi – year marketing and sponsorship agreement to partner with the Colorado Rockies franchise of Major League Baseball. This new deal will feature numerous stadium and digital assets at the home of the Colorado Rockies, Coors Field, as well as various game – day experiences for fans of Major League Baseball such as ticket hand – outs, stadium suites, contests during the game, and other amazing promotions. Furthermore, the gaming provider of Betfred Sports and SCCG Management will now enjoy a strong and hopefully long – lasting partnership with the Colorado Rockies baseball organization.
This contract now marks the 3rd marketing agreement between Betfred Sports and a major Colorado business entity. Previous partnerships include one with the Denver Broncos franchise of the National Football League and their former all – time great Denver Broncos’ wide receiver as well as two – time Super Bowl champion, Rod Smith. Betfred Sports was also the original brick and mortar sports betting platform to open and operate in the great state of Colorado at the Saratoga Casino Black Hawk which occurred in June of 2020. In addition, they have launched their online sports wagering format later that year in August of 2020.
The Betfred group was founded in 1967 by brothers Peter Done and Fred Done. The Warrington, United Kingdom based gaming provider currently has over 1500 shops in the United Kingdom in which punters can place bets at in addition to their outstanding market leading online as well as mobile betting platforms covering Spain and the United Kingdom. In 2019 the Betfred Group expanded in to the United States of America by creating the Betfred USA Sports division in order to provide Americans an industry leading standard in which to place their sports wagers. Betfred USA Sports is a licensed gaming provider at the moment in the following states: Pennsylvania, Iowa, and Colorado with a pending regulatory approval in Nevada which should be coming very soon.
About SCCG Management
Founded by Stephen A. Crystal, “SCCG Management is a consultancy that specializes in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and governmental and legal affairs for the casino and iGaming industry.” They are responsible for representing, consulting, and investing in a variety of gaming providers across the globe in order to provide casino development, iGaming, and other gaming technological undertakings both individually as well as via SCCG Management.
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