The first retail-branded Barstool Sportsbook opened yesterday (November 5) at the Ameristar Casino Resort Spa Black Hawk in Colorado, US.
Operator Penn National Gaming president Jay Snowden said: “This will be the first of many new retail locations for Barstool Sportsbooks at our casinos nationwide. Each will incorporate several features that reflect the spirit of the Barstool Sports brand, resulting in unique sports betting experiences that we expect our customers will thoroughly enjoy.”
It will take the form of sports betting kiosks and ticket writer stations that will support thousands of sports betting options for players. The company has developed a new sports book on the second floor of the casino with a new betting counter and a video wall covering 24 feet by 12 feet, plus large odds boards.