Bally’s rebrands three Colorado casinos

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Bally’s Corporation’s three casinos in Colorado, Golden Gates Casino, Golden Gulch Casino and Mardi Gras Casino, have been rebranded as Bally’s Black Hawk.

“This is the first step in a concerted effort to rebrand all 14 land-based casino properties in addition to establishing an omnichannel brand for online sports betting, igaming offerings and fantasy sports,” said Bally’s executive vice president and casino operations and CMO Phil Juliano.

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