Bally’s in deal with Minor League Baseball

Home » Bally’s in deal with Minor League Baseball

Bally’s Corporation has announced a multi-year partnership with Minor League Baseball that makes Bally’s the first-ever National Media Rightsholder and Exclusive Fantasy and Gaming Partner of MiLB.

This wide-ranging, multimedia partnership provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels.

This, when coupled with Bally’s innovative social and interactive features, will provide MiLB fans with a unique in-stadium and at-home experience.

Under the terms of the partnership, Bally’s receives the right to use MiLB’s official marks in marketing as well as in-park signage, broadcast and digital exposure.
Notably, the partnership extends to Bally Live, Bally’s new, over-the-top, proprietary platform that features ultra-low latency fan engagement tools.

With Bally Live, MiLB fans attending games in person and those choosing to join from outside simultaneously can watch the game and use the app’s chat and watch party features. These unique and immersive tools are geared to drive greater interest in the game, both in and out of the ballpark.

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