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Xtremepush, the sports betting and gaming industry’s leading player acquisition and retention platform, has partnered with Playtech, the world’s largest supplier of online gaming and sports betting software.

This strategically significant agreement will enable licensees of both solutions to enhance their player communications through personalised, real-time messaging across email, SMS, push notifications and a range of other channels.

As part of this exciting new partnership, Xtremepush becomes a Playtech Certified Partner, underpinned by a deep integration between its multichannel engagement platform and Playtech’s IMS player management system.

For operators, this will allow them to activate player and event data stored within Playtech’s IMS as part of individually relevant engagement campaigns delivered through the Xtremepush platform, creating play-centric engagement.

Seamless integration also allows for advanced personalisation and segmentation, true multichannel player engagement and a full suite of campaign optimisation tools.

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“We’re delighted to have built this integration with Playtech, a company that we have long-since admired within the industry. Playtech has a deserved reputation for providing outstanding software solutions and we’re proud to become a certified partner. Our mutual clients are already experiencing the benefits of this collaboration, and we look forward to working closely together over the coming months and years,” Tommy Kearns, CEO at Xtremepush, said.

“Xtremepush is a key provider of multichannel engagement software in the industry. This integration enables our licensees to fully avail of its broad capabilities and deliver personalised acquisition, engagement and retention campaigns, powered by our IMS player management system. We are excited to see how this partnership will develop, and the impact it will have on operators,” Anthony Evans, VP of Products at Playtech, said.

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