Aristocrat’s broad range for ICE London

Home » Aristocrat’s broad range for ICE London

Aristocrat Technologies will display one of its broadest and most comprehensive ranges of core casino concepts at ICE London on February 4-6.

The display will include a mixture of proven, enhanced and brand new game mechanics across a wider than ever range of hardware platforms. The 2020 collection provides a unique insight into what’s next for EMEA casino floors from the company over the coming 12 months.

Ian Adams, EMEA product and marketing director, explained: “The diversity of markets across Europe, the Middle East and Africa presents a tremendous challenge in that the range of content and delivery platforms can often be highly heterogenous.

“Aristocrat’s global design and development allocation remains among the highest in the industry and we are fortunate to be in a position of selecting the very best games from the global portfolio and tailoring offerings to individual market needs.

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“Our R&D teams have built on previous successes with a balance of proven and brand-new maths models and, taking advantage of new hardware technologies, delivering more advanced audio-visual packages to satiate players’ evolving demands for engaging gaming entertainment.”

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