Aristocrat Leisure Limited integrating new responsible gameplay technology

Home » Aristocrat Leisure Limited integrating new responsible gameplay technology

The boss for Australian gaming machines innovator Aristocrat Leisure Limited has reportedly announced that the firm will soon begin integrating new responsible gameplay technology into its domestic electronic gaming machines portfolio.

According to a report from Inside Asian Gaming, Trevor Croker serves as the Chief Executive Officer for the Sydney-headquartered firm and he used a Friday conference call with investors to detail that the company is set to start rolling out machines featuring the new Flexiplay technology before the end of the month. The source explained that this move comes after regulators for New South Wales, Queensland and the Australian Capital Territory earlier approved the responsible gambling innovation following a series of trials back in 2019.

Precise pledge:

Croker reportedly also asserted that the new Flexiplay solution is a successor to the developer’s earlier Bluegum innovation and will allow electronic gaming machine aficionados in Australia to voluntarily establish time limits and quarantine any winnings from being played down via the piggy bank and timer functions. He purportedly moreover proclaimed that the fresh responsible gameplay technology is to be integrated into his firm’s units beginning ‘in the first quarter of this year’ and that the company is subsequently looking forward to learning from this release so as to be able to incorporate ‘further product-based responsible gaming innovations’ into its portfolio in the near future.

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Reportedly read a statement from Croker…

Aristocrat Leisure Limited is proud of its track record of investing in the development and testing of machine-based responsible gaming features.”

Fair financials:

For its part and GGRAsia reported that Aristocrat Leisure Limited saw its normalized profit for the twelve months to the end of September drop by 46.7% year-on-year to approximately $368.94 million owing to the global economic slowdown caused by the coronavirus pandemic. But, this source additionally detailed that the Sydney-listed developer’s full-year profit after tax rose by 97.2% to nearly $1.08 billion thanks to a recognition of around $850 million in deferred tax assets.

Maintained devotion:

Established in 1953, Aristocrat Leisure Limited additionally reportedly revealed that its company-wide annual operating profit fell by 5.9% year-on-year to slightly beyond $3.19 billion while its investment in research and development over the course of the twelve-month period decreased in absolute terms by some $1.94 million to roughly $385.51 million. However, Croker purportedly pronounced that this latter figure was still at the top end of the company’s commitment to invest between eleven and twelve percent of its yearly revenues back into development activities.

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Online optimism:

Finally, Aristocrat Leisure Limited reportedly divulged that its latest financial results highlighted a strong rise in annual revenues from the digital vertical thanks to its vigorous investments into user acquisition initiatives. The company declared that this well-nigh $450 million speculation equated to a swell of 1.7% year-on-year to represent approximately 28% of the yearly receipts it had chalked up from the segment.


new south walesqueenslandresponsible gamingaustralian capital territoryaristocrat leisure limitedtrevor crokerelectronic gaming machinecoronavirusflexiplaybluegum

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