Aristocrat and Boyd Gaming combine

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Aristocrat Technologies has partnered with leading casino operator Boyd Gaming Corporation to launch an all-new player loyalty mobile application: B Connected Mobile.

Developed by the Aristocrat Customer Experience Solutions team in conjunction with the Boyd Interactive team, B Connected Mobile utilises best-in-class mobile technology to enhance the Boyd guest experience.

Available on both Android and iOS, B Connected Mobile is the next generation of player connectivity, offering engagement at home, on the go or on the casino floor.

Through B Connected Mobile, Boyd Gaming customers will be able to view account balances and tier status in the B Connected loyalty programme, as well as activate promotional offers and drawing entries.

A personalised B Connected inbox, tied to the patron’s B Connected card, will share discounts, offers and feature exclusive entertainment and promotions, allowing the guest in real time to redeem or plan their activities for an upcoming stay or visit.

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“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties,” said Blake Rampmaier, senior vice president and chief information officer atBoyd Gaming.

“Ultimately, we will make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player’s smartphone.”

Cath Burns (pictured), executive vice president of Aristocrat Customer Experience Solutions, said: “We are thrilled that Boyd Gaming has selected the Aristocrat suite of solutions to help transform both the guest experience and the industry.”

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