“Aligned commercial goals” fuel Pragmatic Play’s new content supply deal with Genesis Global

Pragmatic Play has further expanded its global audience after entering into a new partnership agreement with online casino operator Genesis Global Limited in a deal that sees its entire slots portfolio made available to the Malta-based company.

Casino Cruise, Kassu and Casino Joy, along with Genesis Global‘s 12 other online brands now have access to the leading multi-product content provider’s diverse range of games, including its growing collection of Megaways titles, the award-winning Wolf Gold, and most recent releases such as the oriental flavored 5 Lions Dance and the Irish-themed video slot Emerald King.

Perfect addition:

Commenting on the promising new partnership, Chief Executive Officer for Genesis Global, Ariel Reem said…

“Pragmatic Play has a stellar reputation for creating fantastic slot experiences. We are delighted with this new partnership and we believe Pragmatic Play’s diverse product range of proven, top-performing titles are the perfect addition to our offering. I look forward to us growing together as companies with aligned commercial goals.”

Established in 2014, Genesis Global has seen grown significantly over the past few months, having launched six new casino brands and a sportsbook offering. Some of the Ta’​Xbiex-headquartered firm’s existing brands have also branched out into new gaming markets, including India, Japan and Spain.

In a company press release, Pragmatic Play’s Vice President, Lena Yasir, expressed the following on the strategic partnership…

“Genesis Global is well-respected across the industry and we are delighted to see that our entire stable of slot games will now be entertaining an ever-growing global audience.

Our continued focus on growth in regulated markets has allowed us to continually partner with exciting, innovative companies, and Genesis Global is an operator we’re thrilled to be working with.”

EGR Operator Awards sponsorship:

In related news, Pragmatic also just announced that it will be the headline sponsor for the EGR Operator Awards 2020, which will take place virtually take place on November 11th. Sponsorship will allow the company to demonstrate its support to operator partners firsthand, while at the same time provide the audience, which will include the biggest brands in online casino, sportsbook and the affiliate sector, with an advance look at some of its exciting upcoming releases.

Bingo advance:

In addition to its busy production rate of five new slot releases a month, the provider also just launched with one of the largest UK bingo networks, Broadway Gaming. Under the terms of the deal, Pragmatic Play will be the sole bingo provider for the operator’s five bingo brands, which include Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond and its flagship brand, Butlers Bingo.

Zombie delight:

Fans can expect the multi-product provider to drop its next new slot, Return of the Dead, just in time for Halloween. Produced by developer Reel Kingdom, the high-volatility video slot offers a max win of 5,000 times the bet.