7777 gaming goes live with Sesame in Bulgaria

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World-renowned esports betting odds feed, risk management and iFrame solutions provider Oddin.gg is excited to announce a new chapter in its global expansion. Oddin.gg has partnered with leading local betting company MaxBet to enter the Balkans, helping MaxBet improve the quality of its esports offerings.

The partnership marks the first step in Oddin.gg’s expansion in the Balkans, and will see MaxBet use Oddin.gg’s iFrame solutions in Serbia, The Republic of Srpska, and Montenegro.

MaxBet is renowned betting company in Eastern Europe, offering betting and casino services in Serbia, Montenegro, and The Republic of Srpska, with plans to soon kickstart growth in Africa. MaxBet also has a presence in esports, which will be much improved by cooperating with Oddin.gg.

Maxbet’s CEO Darko Živanov said the following about the partnership: “MaxBet has been constantly growing, and we are always on the lookout for new ways to improve our offerings. The partnership with Oddin.gg is a logical step for us, since it gives us access to the highest quality esports betting services and market insights.
Esports, as a whole, is an incredibly interesting and high-potential area for betting, not just in our region but in the entire world. The trends we are seeing right now point towards esports as a new and emerging betting space, and we could not stand on the sidelines. We wanted to offer our users the absolute best in the industry, and that is why we chose Oddin.gg.“

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Marek Suchar, Oddin.gg’s co-founder and Managing Director said: “MaxBet is a well-known company in Eastern Europe, and one that has made incredible moves in the last 20 years. We are extremely excited to be able to help them with our iFrame offering, and also to start providing our services in an entirely new market – the Balkans. We are always on the lookout for possible partners in new regions, and MaxBet is definitely a partner we look forward to working with.

Although we were not yet active in the Balkan region, the audiences for both sports and esports betting are prominent there, and since we have the utmost faith in the quality of our services, we know that these will give MaxBet a significant edge in the market.”

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